- Outdoor Retailer
- Website & Digital Creative
- 2021-23
- Strategy, Visual Design, UI Design, Photo & Video, Website Development
- Adobe CC (Photoshop, Premiere), WordPress, Google Analytics
Overview
Over the years I have provided graphic design, photography, videography and website design/development services for a variety of clients in the action sports industry. As an avid snowboarder & cyclist – the mountains are always calling me.
Working with this Eagle County-based retailer reach their customers keeps me plugged into the action sports industry (and gets me a great discount on gear).
Discovery & Research
I built Venture’s first WordPress website about 12 years ago – and when our family moved back to Colorado in 2021, it just so happened that they needed a reboot. This year-round, service-oriented business requires a bi-annual refresh of site features and aesthetic – switching between ski season and cycling season – while maintaining the ability to maintain up-to-date content.
Design Work
Working with Venture also allows me to flex my digital marketing muscles so they don’t atrophy. The techniques that get you on the 1st page of Google search results for “vail ski rentals” don’t stay the same – and the methods for reaching customers where they are constantly evolve.
